One of the best accounts I’ve had. Not only do they allow you to be creative, but you know you’re using your brain cells for the greater good.

These two spots were part of a campaign directed toward Hispanic millennials, focusing on how easy it is to manage your financial life with Wells Fargo e-banking options.

Both spots also ran in Spanish, but with “First Check,” it was the first time Wells Fargo entered the bilingual territory. It won an ANA Grand Prize for multicultural excellence.

In a category where most of the advertising is very straightforward and serious, we added an element of humor to help us stand out from the crowd.

This was a Direct Response campaign for Century Link, one of the biggest telecommunications companies in the country. As opposed to most DR campaigns, we wanted to be more conceptual, to drive calls, but also to build the brand and establish its personality among the Hispanic audience. So we came up with the twins' idea, where they are always "connected" among them, and through Century Link. The twins were the perfect vehicle to communicate the different services and all you can get with a great internet connection. We established that one of the twins had a more emotional side and the other one a more cerebral one.

The campaign was so successful in increasing the call volume and creating brand recognition the first year that we used the twins the following year also. This was very challenging if you think about how quickly teenagers grow.

We shot these two spots in Buenos Aires in winter. it was definitely freezing and suffice to say, the actors suffered. And the lake in “Boating” looks just like in California right? (no CGI!) The perks of a great location scout.

The billboard campaign below was a lot of fun to write.

We produced these two spots when I was managing Honda at the first agency I worked at in LA (Orci). So yes, a couple of oldies, but I like them. I think they’re good ideas, and you know, you will always be proud of your kids no matter how old they get.

For the “The Mission”, Peter Chung (the creator and animator of Aeon Flux, the series) did the animation from Korea. Even though he was that far, it all worked out and we were very happy with the final result.

“Sneeze” we shot it here in LA. The acting was great, the animation of the soda not so much...I wish I had hired Peter Chung!

For SoCalGas, every spot we produced was a video that ran online too on all the social platforms, in their different formats. Tricky sometimes when framing the shots.

For Banner Health (one of the largest nonprofit hospital systems in the nation, headquartered in Phoenix, AZ) most of the work we did while I was managing the account was for social media (you can see some examples below), which did really well and created a lot of awareness for the brand, but we also adapted some TV/Video pieces from General Market. In general, I don’t include in my portfolio adaptations simply because I like to show original work, but this spot, “Our House”, is worth showing because, though it is an adaptation, it’s not a straight one, and also because it presented a good challenge.

MullenLowe, the GM agency, created a great spot, simple but very emotional, and conceptually right on target, helping to change the perception Banner Health had as a cold and corporate company. The original spot had the cast (real Banner Health employees) singing bits of the lyrics of “Our House”, the amazing Crosby, Stills, Nash and Young song, with the melody on piano. Just that, no VO. The strategy team and I concluded that the concept of the spot worked for the Hispanic audience. So, we needed to do a Spanish version…with the same footage! We edited the spot differently (in the original everyone was singing on camera), added a VO to deliver the message and reinforce the concept, and just hum the melody of the song. Even when the song wasn’t very recognizable to our audience, it’s still a beautiful tune and worked perfectly with the images and the flow of the scenes.

Northgate is a supermarket chain owned by the Gonzales family. We created a digital campaign to run in different seasons, to show they are the experts in the Latin kitchen regardless of the time of year. The closing lines read: “This Lent the Gonzales set the table” / “This summer the Gonzales light up the grill.”

These billboards were part of a campaign designed specifically to run in Las Vegas. So much fun having the freedom to write stuff that’s daring and bold. You know…Vegas, baby!