I'm a copywriter by nature and a creative director for pleasure. But more than a title, I’m a multicultural creative. I’ve been interacting and brainstorming for the last few years with creatives from General Market, African American, Asian and the Hispanic Market. So yes, concepting, thinking, and writing in English and Spanish. I find being a bilingual creative has helped me in addressing the cross-cultural needs of an evolving marketplace.

I enjoy working with people and bringing the best out of young creatives. But I also like to treat people well, that’s important to me. I’d rather see people happy than unhappy, simple right?

And more than advertising, my passion is creativity. I like to apply creativity to everything I do in life. It’s just more fun. But as you can see from the self-indulgent photo below, I have other passions too, because why put all the eggs of happiness in one basket? It all comes down to the truest of clichés: don’t take life too seriously.

Resume

“It’s only rock and roll, but I like it”. Kind of the same thing with advertising.

My Motto